Industry News
Quiksilver Launches Exclusive Gene Kreyd (Live the Life You Love) T-Shirt Collection at W Retreat & Spa Bali
21 December 2011-
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20 December 2011, Bali-Indonesia: On Saturday evening December 17th in a festive affair at the W Retreat & Spa in Seminyak that included an art exhibition, fashion show and after party, Quiksilver Indonesia proudly showed off their exclusive “Live the Life You Love” T-shirt collection designed by professional photographer, artist and DJ Gene Kreyd to a packed ballroom full of friends and representatives from the surf, fashion, music, art and media worlds.
The full evening of entertainment at the upscale venue began at just after 5:30 pm with free flow of drinks from Coca-Cola, Jim Beam and Heineken for the arriving guests, who mingled and viewed selections of Kreyd’s finest artwork as well as received a special music CD arranged and produced by the Russian born artist.
After the crowd was sufficiently warmed up by the generous libations, Quiksilver South Asia Marketing Executive Holly Monkman stepped up to the microphone for a welcoming speech and to announce the evening’s agenda, saying “Thanks everyone for coming and making this celebration so special for Quiksilver and for Gene. A big thanks also to the W Retreat & Spa staff for working with us to create such great setup in support of Gene’s art and music. Hope you enjoy the fashion show and the after party at the Woobar!”
Quiksilver South East Asia CEO Paul Hutson and guest of honor Gene Kreyd were then called up to the stage, where Hutson explained, “Quiksilver has a history of working with artists of Gene's caliber and we are excited to assist him in exposing his creations to the surfing world. It has been a pleasure working with Gene on this exclusive collection, as Gene's energy in the build up to this launch has been stimulating for all our team, and to top it off with this great party is amazing.”
Kreyd’s response was filled with emotion as he responded, “I’m totally stoked! This has been such a positive experience working with Quiksilver on this collection. Art and surf…the perfect combination. I’ve been involved with Quiksilver for years with video and photography, and now I’m so excited to be collaborating with them on launching this new line of T-shirts with my latest surf art. ‘Live the life you love’ has been my motto for most of my life, that’s how I live and that’s what I do, so that’s what this collection is all about….celebrating life! The shirts came out better than great, and judging by the reaction here tonight, it’s sure to be a huge success. Thanks to Quiksilver and everybody that had a part in it. Live the life you love!”
After a huge round of applause it was straight into the fashion show, where first up was the Lisa Blue swimwear line that featured super hot models and great props that had both the men and women cheering wildly, followed by a male model showing off his Moskova underwear and whipping the women into another level of froth. Then with the audience captivated and at full attention, several models including Quiksilver’s Indonesian surf star Dede Suryana paraded the new Live the Life You Love” T-shirt designs up and down the catwalk for the grand finale of the fashion show.
By this time it was 8:00 pm and time to start the Saturday night party, so the crowd moved over to the Woobar to finish up with DJ’s Maxim Gankin and Taro Joy cranking up the tunes til late into the night.
Russian film producer Blokhina Inna attended the event and was very complimentary, saying “This idea from Quiksilver and Gene have turned the unique art of Russia’s best surfer into a vibrant collection of T-shirts, and I’m sure there will be many Quiksilver and surfing fans that lining up to buy them. I am featuring Gene in a documentary movie about surfing that I’m doing called “One the Wave” that will premiere in April 2012, which will give his fans further insight on his art and his lifestyle.”
You can find out more about the documentary at www.onthewave.ru.
The Gene Kreyd “Live the Life You Love” T-shirts are available at all Quiksilver standalone and multi brand stores throughout Indonesia for Rp. 295,000. So come and choose the T-shirt that fits your style, and join Gene in living the life you love!
For more photos from the “Live the Life You Love” event at the W Retreat & Spa Bali, see our Facebook site www.facebook.com/quiksilver.indonesia
Media Contact:
Rosi Chesarah
Public Relations
Quiksilver Indonesia
Mob: +6181286899873
Email: rossi.chesarah@quiksilver.co.id
About Gene Kreyd:
Born in St, Petersburg Russia, Gene was exposed to and surrounded by art from birth and has studied many art forms since. In 1973 he came to the West with his parents, first to Europe then to the U.S, where in California he discovered surfing. This became his form of "ultimate freedom", and surfing is the axis of his life revolves around and the inspiration for his creativity.
Gene first came to Indonesia in 1985 to surf Padang-Padang, and Bali has been his home base ever since. In search of waves and new ideas he travels the world, often putting himself in extreme situations to taste and capture the essence of his reality. Creating films, writing music, shooting photos, and making designs for fabrics, the mix of all these elements are manifested in his paintings.
For him, multimedia is where it’s at. He is into a full multi sensory experience, often using his photography as the "base layer" for his works. There are no limits to his creative expression. His intention is to inspire and awaken.
See his works at www.genekreyd.com
About Quiksilver:
Quiksilver, Inc. (NYSE:ZQK) is the world’s leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, footwear, accessories, snowboards and related products. The company’s apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage.
The reputation of Quiksilver’s brands is based on outdoor action sports. The company’s Quiksilver, Roxy, DC, Lib Tech and Hawk brands are synonymous with the heritage and culture of surfing, skateboarding and snowboarding.
The company’s products are sold in over 90 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders Club shops and Quiksilver, other company-owned retail stores, other specialty stores and select department stores. Quiksilver’s corporate and Americas’ headquarters are in Huntington Beach, California, while its European headquarters are in St. Jean de Luz, France, and its Asia/Pacific headquarters are in Torquay, Australia.
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